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Posts by Elke Kraemer

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My location on the map

Elke Kraemer
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Google Maps for Android redesigned the blue dot. Not a revolution. But a small detail.  The direction arrow is replaced by a “blue beam” reminding a bit like the lights of a car shining in front of you. Nice to know: the beam tells you how accurate your phone’s direction is at any given time. If the beam…

How Mobile Has Changed How People Get Things Done

Elke Kraemer
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In moments where people need to know, go, do, and buy, relying on our phones has become second nature.  Are you responsible to define the marketing strategy for your company? Do you need to explain to your  management why a mobile website is a must? Take a look into this study: Google’s VP of marketing, Lisa Gevelber, shares new research that…

How mobile-friendly is your site? Test it now!

Elke Kraemer
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Why should you really care about the Mobile Page Speed of your site? Customers use more and more their mobile devices, such as smartphones and tablets to shop. But the average mobile e-commerce website does not fulfil the customer expectation in terms of “speed”. Result? Companies lose sales. 30% of all online shopping purchases now happen on…

Visually connect the dots by displaying data on Google Maps

Elke Kraemer
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More than pins on a map Every week, one billion people view 10 billion maps across one million different web sites. Are you familiar with using Google Maps to search a location or a services on a map? Google outlines in this report many more applications, showcasing businesses that use Google Maps APIs to: add value to their…

Watts’ on presents #geotrends

Elke Kraemer
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On 23/6 presented Jeffrey Benning, Watts’ on Location Consultant for Google Maps Nederland at HAS University of Applied Sciences. Over 70 companies and +60 students followed Jeffrey’s presentation about #Geotrends  What is Google Maps for business? What are the main trends round location? How to bring trends into your business applications and websites? Practical showcases! What is the fuss about…

Vacature – Business Developer

Elke Kraemer
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Heb je zin om je commercieel uit te leven bij Localyse? Dan hebben wij wellicht de geschikte vacature voor jou. Business Developer Google Maps Wie zijn wij? Als specialist inzake Google Maps provider heeft Localyse op korte tijd als Premier Partner van Google Maps een sterke positie uitgebouwd in de Benelux. Google Maps is onderdeel…
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