Since the go-live on March 12, 2019, RCA has recorded very good results.
25 k interactions
The results after 2 weeks of campaign are very satisfying!
In order to demonstrate that the distance is small, RCA developed a job map that shows all the jobs in the periphery.
Front end is built with Angular 7 and can be integrated as a stand-alone application on the various VDAB websites.
Example of the solution made by RCA
More and more Flemish companies in the Brussels periphery cannot fill their vacancies. Apparently, the foreign language speakers of Brussels lack the courage to apply there. The language barrier and the distance deter most. Wrongly, because you certainly don’t need to be bilingual and there are a great deal of jobs available within a 30-minute drive from the city centre. To bring job seekers and employers closer together, RCA conceived a distinctive, highly refined graphic campaign for VDAB and Actiris. The message ‘Nouveau job? Le prochain stop’ adorned posters, ecotagging, stickers, the underground, trams and buses in the heart of Brussels.
It’s a launch
Under great press interest, RCA organized a job tour or short round trip for candidate job seekers on the ‘job on, hop off’ bus. This called at several Flemish companies that are actively recruiting. Those present discovered it immediately: a job in the Flemish periphery is closer than you think.
They centralised all the information on the campaign site nouveaujob.be . In order to demonstrate that the distance is small, RCA developed a job map or interactive map that shows all the jobs in the periphery. As a job seeker, you enter where you live in Brussels, choose from different sectors and indicate your ideal travel time. You immediately see what jobs are available in the area and your travel time by public transport, car or bicycle. You can also search on departure time and find the way to temporary employment agencies. In short, in a few clicks, we make work work.
For the development of this digital map, RCA spared no effort in employing the latest technological innovations. In geek speak, this means the following. The beating heart of the job map consists of a Node.js back end with a real-time integration of the Google Distance Matrix API and a link to the VDAB vacancy API. RCA stores all additional logic and results in Redis. The front end is built with Angular 7 and can be integrated as a stand-alone application on the various VDAB websites.
By integrating those maps with event specific apps (provided by third party) visitors get a tailormade experience for the events they are attending at RAI Amsterdam.
Would you like more information about RCA and their case for VDAB?
Surf to: Text and images via the RCA website you will find the full story here.
Want to know more about this usecase?
Would you like to have some more information about how Google Maps API’s helped RCA? Please feel welcome to contact me and discover more about the possibilities of the Google Maps Platform!