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Google Premier Partner specialized in Location-Based Services.

Amelisweerd – Municipality of Utrecht & estate Amelisweerd

Every municipality or location manager wants visitors to arrive happily at their destination without delay. Think of attractions such as a shopping area, museum, castle, amusement park, a hotel, star restaurant, etc. Most trips for a “day out” nowadays start with Google Maps. It is important to ensure that the facilities in the municipality or the commercial location can be easily found within Google Maps. But what if the information in Google Maps is suddenly incorrect and people are sent wrong and get a fine because they drive somewhere where this is not allowed?

Estate Amelisweerd speaking about their experiences

Do you want to quickly solve these problems? Then make sure you get in touch with us so that we can help you on your way with adjusting the public Google Maps. There are various optimizations that Localyse can perform to make your location easier to find and reach within Google Maps. Below the most common improvements:

Experts in changing the digital map for better wayfinding

Localyse is a Google Maps Premier partner who, with their services, contributes to Google Maps and its accuracy. Where previously they were mainly concerned with the technology of the Google Maps Platform. This is a huge outcome for many companies. It often happens that Google Maps does not properly display their location or information. Adjusting the company information and opening hours, and adding locations are still matters that entrepreneurs can solve themselves. But how do you change Google Maps or how can you change a route or change street names?

Gonny Thijssen

Communication advisor Center Municipality of Utrecht

Thanks to Localyse, the new stretch of restored canal was published very quickly in Google Maps. Adding the 360-degree images turned out to be not that easy. But thanks to Localyse’s persistence, we managed to get the images online, so that people can sail over the canal from home. Very cool!

Help! How do I change Google Maps?

This was urgently needed for the Veldkeuken estate and restaurant in Utrecht. Their online visibility in Google Search and Google Maps was not the problem, the problem was their accessibility. It often happened that their customers were fined because they reached the destination via a walking route through the forest and parked the car in the wrong place. “How do I change Google Maps?” Asked the owner of Veldkeuken restaurant. The Municipality of Utrecht also saw the situation escalate via Google Maps. It was annoying for everyone, the forest rangers, the pedestrians and the motorists who were inspected on the assembly line. Localyse was called in. They ensured that the route was changed on Google Maps and that customers of Veldkeuken could find the right parking space and a fine was saved by no longer driving through the forest. Both the Municipality of Utrecht and Veldkeuken were more than satisfied with the solution: “It is all clearer and better organised.”

Let's discuss your project

Looking for a way to make better decisions about your business’s location-based strategies? Look no further than Localyse!

Email

Phone

🇧🇪 +32 (0)3 375 70 30

🇳🇱 +31 (0)172 25 55 00 

AFAS – Digital relocation AFAS Software and AFAS theater Leusden

AFAS Software is a family business full of passion when it comes to customers and inspiring entrepreneurs. They develop innovative software products for the business market and are happy to take their social responsibility in doing so. With more than 500 employees and 12,000 customers, they especially do not want software to be considered an “emotionless product” or a “boring” sector. AFAS Software wants to bring people together and share inspiration. How can this be better than by having your own theater?

afas software logo

Digitally navigate 30.000 visitors to the right location

AFAS Software and the new AFAS Theater are now in a new location. In order for the expected 30,000 visitors to travel to the new locations, it was important that everything is correctly displayed in Google Maps. Because of the entire relocation, there was no time to lose and it was important to act quickly and accurately.

Jacco Faaij

Marketing Manager - AFAS

“Inspiratielaan is a new street, specially added for AFAS, thanks to the municipality. For the first time, we are dealing with two addresses (AFAS Software and AFAS Theater) and the new street. This combination made it very difficult to implement the current adjustments in Google Maps.”

Google Maps is the most used navigation tool of our visitors

The focus was on adapting Google Maps because it contains the valuable data of the POIs (Points of Interest) themselves. Jacco Faaij: “Google Maps is the most commonly used navigation tool in our visitors’ journey. It is therefore crucial that this is well organized. ”

Drilling into data tracked from mining and construction equipment 5 Drilling into data tracked from mining and construction equipment 4

With the launch of Localyse’s new service Improve Google Maps, AFAS Software was triggered and informed right on time. Localyse has not only placed the POIs on the right place, but also adjusted the entire contours. As a result, the map corresponds to reality and ensures recognisability on the road. New roads have been added, building contours added, water features added, the correct POIs moved and translated, wrong locations removed and the car route to AFAS Software or AFAS Theater always leads to the correct parking garage at the locations. For now, the adjustments will ensure that AFAS colleagues will be able to find each other and hopefully in 2021 (if corona permits) the expected 30,000 theater visitors will be able to take their improved Google Maps trip to the AFAS Theater.

Let's discuss your project

Looking for a way to make better decisions about your business’s location-based strategies? Look no further than Localyse!

Email

Phone

🇧🇪 +32 (0)3 375 70 30

🇳🇱 +31 (0)172 25 55 00 

Localyse puts Utrecht on the map

The city of Utrecht has been really busy when it comes to recent infrastructural developments. There have been constant adjustments to the infrastructure, the road network and even the waterways of the city. During these changes, Premier Google Cloud Partner Localyse has been involved with their service Improve Google Maps, for example in and around Hoog Catharijne and Central Station. The municipality was faced with a major challenge to get everything right in the digital map of Google Maps in the renewed station area. After all, visitors must be able to navigate to the correct platform, floor or exit.

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Improved traffic flow in Hoog Catharijne

Hoog Catharijne is one of the largest shopping centers in the Netherlands and is located in the middle of the city of Utrecht. In addition to many shops and restaurants, the Hoog Catharijne complex has an important function as a corridor for travelers to and from Central Station, the Jaarbeurs, Tivoli, or the center of Utrecht.

Over the past 10 years, Hoog Catharijne and the surrounding station area has undergone a major overhaul. New entrances, passageways, spaces, bridges, tunnels and much more has been modernized and upgraded to the needs and standards of the 21st century.

International visitors visiting the city by train must find their way through the extensive and complex train station area. Google Maps is best used for those situations. Then it is imperative that Google Maps is updated to the continuously changing situation in this busy mobility hub.

Especially when the new tram tunnel including their  platforms was completed, it became clear that many tourists were wrongly guided due to using Google Maps. As it was no longer possible to walk to the city from the tram platforms, still the tourists came down the escalator with their phones in hand, looking for an exit towards the center. Stewards were deployed to direct the tourists back to the station and other exits. After the changes to the digital map, this went well again.

Sailing along the canal with Street View

One of the most radical changes around Hoog Catharijne was the restoration of the Utrecht canal. Since September 12, 2020 you can again sail around the Utrecht city center.

For ages there has been a canal circling the Utrecht city center. Since 1968, there has been a 4-lane motorway in the middle of the city, for which part of the canal was filled and interrupted at the time. Changed insights have turned this old decision back to a beautiful canal, the ‘new’ Utrecht canal. A lot of “water went under the bridge” to achieve this, which is why Localyse has helped the municipality of Utrecht to update the digital map in Google Maps as quickly as possible.

By applying our Improve Google Maps service, we have added the entire “new” canal to Google Maps. Within 48 hours, the entire waterway was successfully live in Google Maps! This immediately ensured that routes were reconnected with reality.

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Just before the opening of the canal, the municipality of Utrecht had Street View images taken by the administrators of the bouwpututrecht.nl website from the water. Placing these 360 ​​degree images turned out to be quite a challenge. It does not happen every day that you are allowed to post Street View images taken from the water, so that the whole world can see how the “new” canal has become. Ultimately, Localyse succeeded in publishing the images from the water. See for yourself how you can sail on the new Utrecht canal below.

Gonny Thijssen

Communication advisor Center Municipality of Utrecht

Thanks to Localyse, the new stretch of restored canal was published very quickly in Google Maps. Adding the 360-degree images turned out to be not that easy. But thanks to Localyse’s persistence, we managed to get the images online, so that people can sail over the canal from home. Very cool!

Changing maps in apps

By updating digital maps, for example after changes in public space, we help the users of the digital maps to find their way. Operators and road owners often assume that a change “will appear automatically” in Google Maps. In practice, this can sometimes take a long time and lead to problems if the digital map no longer corresponds to reality. Localyse offers a solution for this with Improve Maps.

Let's discuss your project

Looking for a way to make better decisions about your business’s location-based strategies? Look no further than Localyse!

Email

Phone

🇧🇪 +32 (0)3 375 70 30

🇳🇱 +31 (0)172 25 55 00