Modern art and innovative technology – a perfect mix for a twinkling user experience!
The organization of Glow Eindhoven uses Google Maps technology to guide visitors of the open-air exhibition thorough a 6-kilometer parkour of beautiful light installations. Visitors can share their route in real-time with friends and family by activating the GPS tracking function.
Google Maps technology is fully integrated into the look and feel of the exhibition website. Modern art and modern technology for unique user experiences. A perfect example of great city marketing!
Technology: GoogleMaps APIs by #GlowEindhoven #CityMarketing #EventMarketing #GoogleMapsAPI
About GLOW Eindhoven
Every year in November, Eindhoven will be all about Light Art Festival GLOW. This year for the 12th time, from 11 until 18 November.
An enormous exhibition in public space of 30 famous national and international light artists. The light artworks are connected by a walking route of approximately 6 kilometers which runs through the city center. Besides the light art projects and numerous side-events there are also innovative, unique works of art that are created by young talents that will be exhibited at the industrial NRE site at the main route. The year’s theme is called ‘The Source’. All artists were instructed to create a project based on this theme which already results in a surprising variety of light artworks. The festival is accessible for free.
FOLLOW THE GLOW ROUTE VIA YOUR MOBILE GPS TRACKER
This year, you can follow the GLOW route via your mobile GPS tracker instead of via a separate GLOW App. The mobile version of gloweindhoven.nl has been converted in such a way that you can add it as an ‘App’ to your mobile start screen. You can follow the GLOW route if you open the route and activate ‘location’. Use the free WiFi network in the city center of Eindhoven and you’ll read additional info about the light artworks and its artists.
Copyright foto’s, text and more information: https://www.gloweindhoven.nl