Google Next OnAir event – Recap week 1: Industry Insights

Tuesday September 30 was mainly focused on the big stories. What does Google Cloud have to offer you as a customer today? How does Google support you as a company in your digital transformation? And where does Google stand today with its approach in Europe?

The fundamentals of Google Cloud

Most of those questions were answered in the presentation of Thomas Kurian, the CEO of Google Cloud. He began his story by referring to Google Cloud’s mission statement: accelerate every organization’s ability to digitally transform through data-powered innovation.

He then referred to the three essential components that Google provides to enable that digital transformation:

  1. Specific solutions for the different verticals. Think of specific search engines for e-commerce applications in Retail that use artificial intelligence to bring the customer to the desired product in just a few steps. Or anti-money laundering solutions for the financial sector. And those are just a few examples of the more than twenty sector-specific solutions that are currently available;
  2. A development and work environment for the digital enterprise. Here we talk about Anthos, the cluster of solutions that should enable a company to gradually migrate the company’s applications to more agile environments. But which also allows you as a customer to manage your modern environment regardless of location, both in your own data center and at Google or even at one of the other public cloud players. Where unburdening through automation of management tasks is central. And about the newly announced Business Application Platform where business users can build simple applications without any coding knowledge. Or about the highly developed support for data analysis, with the latest extension BigQuery Omni that allows you to analyze data remotely, without having to transfer it temporarily to the central BigQuery environment;
  3. By offering a wide range of infrastructural solutions. Essential is the selection of open standards, so that they can be widely used worldwide. With the necessary tooling to enable a smooth migration and upgrade. Thomas also stressed the importance of trust. Companies do not migrate their data to Google if they do not see the Google Cloud as a secure, properly shielded environment. With a multitude of measures, Thomas Kurian emphasized that you as a customer retain full control over your data in all circumstances. For example, with Confidential Computing you can also encrypt your data during processing;

Summarizing a session of 45 minutes on an A4 sheet is quite a challenge. The above summary therefore contains only a few main points. There were not only topics about specific Google solutions, but also about the data centers that are completely moving away from the use of fossil fuels and how Google is expanding its sales and support organization to support that gigantic transformation. Those who want to see the fascinating presentation in full can go here.

Google is further expanding its European Cloud.

In the first week of Next OnAir, the focus was mainly on the evolution of the European market. With expansions in regions and data centers to Southern Europe (with France, Italy and Spain) and Eastern Europe (with Poland), Google is strengthening its European presence that previously focused mainly on Ireland & UK, Scandinavia, the Benelux and the DACH countries.

This local presence is further strengthened by the fact that Google is gradually making run capacity available at the gateways of its network and now also in collaboration with more and more European telecom companies at their locations. All these efforts are aimed at ensuring that latency-sensitive applications function perfectly in the cloud. With the option of offering Google technology locally to the customer via Anthos, among others, Google is increasingly able to offer uniform processing from a single glass pane environment (a management tool that presents data from different sources in one view on screen) to customers.

You can find the full story about the European presence here.

Google success stories

Google also took advantage of that first week of Next onAir to spotlight a series of success stories in Europe:

  • Carrefour has transitioned to G Suite globally and is partnering with Google to overhaul its operations;
  • Deutsche Bank wants to renew its product range in collaboration with Google;
  • Deutsche Börse has migrated its well-functioning VMware environment to GCP to enjoy the best of both worlds;
  • Lloyds Bank also uses Google to innovate its product offering;
  • Renault will use Google technology to drive efficiency and help the company migrate to electric vehicle production;

And that is just a selection of the companies that have been mentioned. They all have in common that they use Google technology to innovate their operation as well as their products. They mainly see Google as the engineering company that can and will help them make the transition to the digital enterprise.

Some of those success stories are discussed in detail here.

The various solutions will be in the spotlight in the following weeks. Make sure to reserve your digital seat here.

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