How Mobile Has Changed How People Get Things Done

In moments where people need to know, go, do, and buy, relying on our phones has become second nature. 

Are you responsible to define the marketing strategy for your company? Do you need to explain to your  management why a mobile website is a must? Take a look into this study: Google’s VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives.

Digital transformation of our consumers:

  1. In moments of need, people turn to their phones and search
  2. Mobile phones help people make decisions when they’re ready to buy
  3. Mobile search is used for more than just immediate needs

Check out the whole article and the infographics to see how people meet their needs in:

  • I-want-to-know,
  • I-want-to-go,
  • I-want-to-do, and
  • I-want-to-buy moments

Read full article

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