Own your Google My Business
As a business owner, you probably are aware of the opportunity to claim your business on Google (Maps) and make changes to your listing. Obviously, this is extremely important in order for your customers to find and learn about your business. Even if you regularly update your information on Google My Business, it could still happen that Google doesn’t get it quite right.
Update the updates
Google is continuously updating their maps, based on users’ input and other data sources. If this data is incorrect or incomplete, it might mean that your business information is updated incorrectly. On top of that, new types of information are added to Google My Business regularly. For example, you might have seen COVID-19 information pop up at certain business listings, or Maps might even tell you when a place is women-led or LGBTQ-friendly. In order to do this, Google is not relying solely on business owners to update their information, but also on Local Guides, especially when it concerns such subjective topics. This makes sense – in many cases, users are quicker to update the information than the business owners themselves. However, Local Guides are humans and thus make mistakes (deliberately or not), which is why your business information might be wrongfully updated.
Incorrect changes to Google My Business listings
So what can one do to avoid incorrect changes to their Google My Business (GMB) listing? There is no one definitive answer to that question, but there certainly are a number of things you can try. First of all, keep rejecting the incorrect automated changes that Google made, or suggest to revert them. Next, make sure that the information shown on the homepage of your website exactly matches the information you would like to have published under your GMB listing. This might seem like a no-brainer, but also do not forget that this information should be added in straight-forward text strings that can be crawled by Google’s automated processes.
Does Google still get it wrong? Or is the map in the area of your business incorrect, resulting in wrong directions? Do not hesitate to contact Localyse for more information and help!