Read the story of RCA, a communications bureau where agency and consultancy come together and strengthen each other. RCA requested assistance from Localyse to integrate the Google APIs in their solution for VDAB.
More and more Flemish companies in the Brussels periphery cannot fill their vacancies. Apparently, the foreign language speakers of Brussels lack the courage to apply there. The language barrier and the distance deter most. Wrongly, because you certainly don’t need to be bilingual and there are a great deal of jobs available within a 30-minute drive from the city centre. To bring job seekers and employers closer together, RCA conceived a distinctive, highly refined graphic campaign for VDAB and Actiris. The message ‘Nouveau job? Le prochain stop’ adorned posters, ecotagging, stickers, the underground, trams and buses in the heart of Brussels.