GGN Mastering Credit

GGN Mastering Credit offers invoice-collection services for businesses and credit counseling help for consumers in need.

GGN is market leader with 14 offices, including in Amsterdam, Rotterdam and The Hague. With a total of 1,000 employees, they are able to excel in the field of credit management and are thus able to deliver quality services to their customers.

The challenge

GGN Mastering Credit provides invoice-collection services for businesses and credit counseling services for consumers struggling with debt. Its 100 financial consultants make house visits to help consumers most easily pay outstanding invoices and help with debt issues. The company needed a mapping platform for a routing app to optimize driving routes its consultants take and provide instant access to financial data when they arrive. It chose Google Maps APIs as the ideal solution because it has the most comprehensive mapping information and easy-to-use interface.

“We built a tablet-based app with Google Maps APIs that helps our financial consultants visit more consumers every day, lets them spend more time with each and offers access to vital financial data.”
Arjen Houweling

The solution

Every morning, tablets used by GGN Mastering Credit consultants are pre-loaded with addresses of the consumers they will visit that day. The Google Maps Javascript API displays a map overlaid with routes to the consumers, so consultants can quickly get to their destinations. The consultants use Google Street View to know they have arrived at the right locations. When consultants meet with consumers, they have the financial information they need on their tablets. The web-based app has improved consultants’ productivity, helped resolve more invoices using information provided by the app, and allowed the consultants offer better advice to consumers. Consultants can now make at least 20 percent more visits per day and have reduced driving distances by at least 10 percent. Spending less time on the road allows them to spend more time with consumers, leading to invoices being resolved 10 percent faster. The extra time also lets consultants provide more in-depth help for consumers to solve their debt problems.

Screenshot of GGN Mastering Credit’s application

The benefits

  • Consultants spend more time helping consumers solve debt issues
  • Consultants make at least 20% fewer phone calls to the office because they have the information they need on their tablets
  • Unnecessary drives have been decreased by 12%
Decrease in unnecessary drives with 12%.

The amount of data about clients delivered by the software of GGN was connected to Google Maps. This connection made it possible to make graphical data visible were the clients live in relation to were the financial consultants are. So they can decide on their own where to make the next visit. Thanks to the digital information available in the tablet, the consultants don’t have to go back to the office to prepare for their next visits.

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Jeffrey Benning

Country Manager (NL)

Need more info about this usecase?

If you want to know more about how Google Maps helped GGN, please don’t hesitate to contact Jeffrey Benning or email to