RCA & VDAB

Communication agency organises jobtour

RCA developed a job map for VDAB with the help of Google Distance Matrix API. Read the story of RCA, a communications bureau where agency and consultancy come together and strengthen each other. RCA requested assistance from Localyse to integrate Google APIs in their solution for VDAB.

23K visitors

Since the go-live on March 12, 2019, RCA has recorded great results.

25K interactions

The results after 2 weeks of campaign are very satisfying!

Benefits

In order to illustrate how small the distance is, RCA developed a job map that shows all the jobs available in the Brussels Periphery.

The front-end is built with Angular 7 and can be integrated as a stand-alone application with the various VDAB websites.

The beating heart of the job map consists of a Node.js back-end with a real-time integration of Google Distance Matrix API and a link to the VDAB vacancy API.

VDAB CASE

More and more Flemish companies in the Brussels Periphery cannot fill their job vacancies. Apparently, the foreign language speakers of Brussels lack the courage to apply there. What discourages them the most is the language barrier and the distance. Wrongly, because you certainly don’t need to be bilingual and there are a great deal of jobs available within a 30-minute drive from the city centre. To bring job seekers and employers closer together, RCA conceived a distinctive, highly refined graphic campaign for VDAB and Actiris. The message ‘Nouveau job? Le prochain stop’ adorned posters, ecotags, stickers, the underground, trams and buses in the heart of Brussels.

It’s a launch

Under great press interest, RCA organized a job tour or short round trip for candidate job seekers on the ‘job on, hop off’ bus. This called at several Flemish companies that are actively recruiting. Those present discovered it immediately: a job in the Flemish periphery is closer than you think.

Live jobmap

They centralised all the information on the campaign site nouveaujob.be . In order to illustrate how small the distance is, RCA developed a job map or interactive map that shows all the jobs available in the Brussels Periphery. As a job seeker, you simply enter where you live in Brussels, choose from different sectors and indicate your ideal travel time. You immediately see what jobs are available in the area and what your travel time by public transport, car or bicycle is. You can also search based on departure time and find the way to temporary employment agencies. In short, in a few clicks, we make work work.

Internals

For the development of this digital map, RCA spared no effort in employing the latest technological innovations. In geek speak, this means the following: the beating heart of the job map consists of a Node.js back-end with a real-time integration of Google Distance Matrix API and a link to the VDAB vacancy API. RCA stores all additional logic and results in Redis. The front-end is built with Angular 7 and can be integrated as a stand-alone application with the various VDAB websites.

Would you like more information about RCA and their case for VDAB?

Surf to: Text and images via the RCA website you will find the full story here.

Dimitri Arts

Business Developer

Want to know more about this use case?

Would you like to receive more information about how Google Maps APIs helped RCA? Please feel welcome to get in touch with me and discover more about the possibilities of Google Maps Platform!

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