Q-Park improves online visibility with Localyse across 7 European countries

Q-Park, a leading European parking provider with over 570,000 parking spaces across more than 3,000 facilities, has partnered with Localyse to enhance the online presence of its parking locations in seven countries.

Efficient management for 7 countries

Kristel Steegen, Business Process Manager at Q-Park, emphasized the need for a single platform to keep their Google Business Profiles up-to-date across all regions:

“Managing our online listings was time-consuming and inconsistent. With Localyse, we found the perfect solution to streamline this process and ensure our parking facilities get the attention they deserve.”

All-in-one platform for local SEO

The product optimizes online visibility for businesses like Q-Park, driving more traffic and enhancing brand presence. The platform offers smart dashboards for tracking ROI and improving customer experience, supporting both brand-level and local-level SEO strategies.

Before partnering with Localyse, Q-Park managed its listings internally or through local providers, but in 2020, they centralized management across the Netherlands, Germany, France, Belgium, the United Kingdom, Ireland, and Denmark.

Custom reporting for multiple locations

Q-Park now benefits from unified reporting across all countries, with the ability to customize data. This feature enables them to compare the performance of specific parking facilities and make strategic decisions based on accurate data.

David Thomson

Digital Marketing Executive at Q-Park UK

“Our Customer Success Manager and the team respond immediately, which is a huge improvement compared to previous providers. The onboarding process was smooth, and the training was excellent.”

Results

A consumer success story

In 2021, Q-Park UK celebrated having the best Google reviews compared to competitors, with an average rating rising from 3.7 to 3.9. David Thomson attributes this success to the product’s features, including Google Posts, which have been crucial in improving customer interaction.