From Funda to Marketplace, from Intergamma to Kruidvat, and from Booking.com to TripAdvisor: on platforms in all sectors, the search function is the central starting point. But isn’t it time for a more modern look?
GenAI & Google Maps
Two terms in the title that are not necessarily clear to everyone. GenAI stands for generative artificial intelligence, which refers to the creation of new content. GenAI can write text, create images etc. But what GenAI is also very good at is breaking down your question, and for that you use it in combination with Google Maps. Everyone knows Google Maps for looking up places, navigating or posting reviews/photos. But the huge set of data regarding these places (POIs) can be requested via the Google Maps Places API, and is retrievable by harnessing the power of GenAI.
The power of location-based searching
With the arrival of GenAI and advanced APIs such as Google Maps Places, we are unlocking a new dimension of searching. Location data is seamlessly integrated, making it faster and easier for users to find the perfect match.
GenAI opens the door to infinite possibilities, and Localyse, the Google Maps expert, foresees a winning combination with Google Maps.
Currently, users are flooded with filter options in their search for the perfect match in today’s massive databases. But what if those filters automatically adapted to the user’s needs?
Localyse believes in a future where users take control of their search. With the power of GenAI and Google Maps, we can create hyper personalized search results that seamlessly match each user’s unique needs.
This is possible with GenAI:
- Wheelchair-accessible locations automatically filtered for users with disabilities.
- Real-time availability of EV stations for electric riders.
- Restaurants with terraces facing the sun on a hot day.
- Find hotels and restaurants that fit your interests, budget and location, with real-time reviews and photos from other travelers.
- Discover homes that perfectly match your housing needs, including relevant information about the area.
The possibilities are endless. Localyse is ready to work with you to shape the future of searching, where location is key and users find the perfect match with simplicity and precision.
Google Maps’ gigantic database: a treasure trove of untapped potential
We notice that the power of Google Maps for physical locations (POIs) is nowhere near fully exploited. The new Places API unlocks a vast wealth of information about specific locations, which can add a lot of value for various applications.
Did you know that Google Maps Places allows you to retrieve the following data?
- Wheelchair accessibility (entrance, restroom, parking, seating)
- Pickup options
- Delivery
- Breakfast and brunch offerings
- Type of charging connector for electric vehicles
- Availability of charging stations (including real-time!)
- Fuel type
- Fuel prices
- Parking options
- Payment options
- Outdoor terraces
Localyse is happy to help you use the power of Google Maps Places for your application. Examples include:
- User-friendly search features relevant to your target audience.
- Personalized recommendations that respond to individual user needs.
- Innovative applications that connect the physical world with the digital world.
Need help with implementing Google Maps Places? Get in touch with us!
