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Q-Park improves online visibility with Localyse across 7 European countries

Q-Park, a leading European parking provider with over 570,000 parking spaces across more than 3,000 facilities, has partnered with Localyse to enhance the online presence of its parking locations in seven countries.

Efficient management for 7 countries

Kristel Steegen, Business Process Manager at Q-Park, emphasized the need for a single platform to keep their Google Business Profiles up-to-date across all regions:

“Managing our online listings was time-consuming and inconsistent. With Localyse, we found the perfect solution to streamline this process and ensure our parking facilities get the attention they deserve.”

All-in-one platform for local SEO

The product optimizes online visibility for businesses like Q-Park, driving more traffic and enhancing brand presence. The platform offers smart dashboards for tracking ROI and improving customer experience, supporting both brand-level and local-level SEO strategies.

Before partnering with Localyse, Q-Park managed its listings internally or through local providers, but in 2020, they centralized management across the Netherlands, Germany, France, Belgium, the United Kingdom, Ireland, and Denmark.

Custom reporting for multiple locations

Q-Park now benefits from unified reporting across all countries, with the ability to customize data. This feature enables them to compare the performance of specific parking facilities and make strategic decisions based on accurate data.

David Thomson

Digital Marketing Executive at Q-Park UK

“Our Customer Success Manager and the team respond immediately, which is a huge improvement compared to previous providers. The onboarding process was smooth, and the training was excellent.”

Results

A consumer success story

In 2021, Q-Park UK celebrated having the best Google reviews compared to competitors, with an average rating rising from 3.7 to 3.9. David Thomson attributes this success to the product’s features, including Google Posts, which have been crucial in improving customer interaction.

Q-Park's advice

“A centralized platform is essential for businesses with multiple locations!”

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Increase your trade fair success: how our interactive map effortlessly connects visitors and companies

With the start of the new school year, we would like to reflect on the 2024 National Career Fair and our contribution to successfully connecting students with potential employers. The interactive map we developed played a crucial role in simplifying navigation for visitors and enhancing their overall experience. Thanks to the interactive map, visitors could easily locate stands and quickly find facilities such as catering points and restrooms.

Objective

The primary goal of this map is to provide visitors with a seamless experience. The map is also a valuable tool for organizers and exhibitors. For organizers, it offers an efficient way to make changes and manage the exhibition floor. For exhibitors, it increases visibility and attracts more visitors to their stands.

How does it work?

The map is integrated into a mobile app or web app that visitors can download for free. In the app, users can open the map and, if desired, search by company name. Each stand is clickable, opening an information window with a direct link to the company’s website where available job opportunities can be found.

Benefits for different users

Visitors

Time-saving: Visitors can quickly and efficiently find the stands that interest them, giving them more time to engage with potential employers.
Convenience: The intuitive interface makes it easy to navigate, even for visitors unfamiliar with the location.
Discoveries: The map can help visitors discover new and unexpected career opportunities.

Organizers

Exhibitors

Conclusion

The interactive map is made possible through a collaboration between MapsIndoors and Localyse. Thanks to timely updates, visitors always have access to the most up-to-date information. Moreover, the map is scalable and can be customized to meet the specific needs of each fair. The use of this interactive map provided benefits not only for the visitors of the career fair but also for the exhibitors and organizers.

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Every second counts in emergency care. Localyse saves 420 seconds of detour per patient at Tergooi

The locations of the Regional Medical Centers in Blaricum and Hilversum experienced various navigation-related issues with Google Maps. When users navigated via Google Maps, they did not arrive at the correct location at Tergooi, leading to complaints and even dangerous situations for both patients/visitors and staff. This case study discusses the problems encountered at these locations and how they were resolved.

1. Tergooi MC Hilversum

Problem

Due to the complete renovation of the hospital in Hilversum, the building outlines on the map were inaccurate, and locations such as the parking lot and pharmacy were misrepresented. Even the emergency department was positioned incorrectly, which is highly problematic, given the critical nature of accurate navigation from the outset. Additionally, adjustments had to be made to the roads around the roundabout and the area surrounding the new parking lot. For instance, the bike path adjacent to the Medical Center entrance was mistakenly identified as a roadway, contributing to hazardous situations.

Solution

We replaced the outdated building outlines and ensured that the POI markers were placed correctly. This ensures that patients arrive at the correct locations immediately. We also adjusted the road network to prevent navigation over roads that no longer exist. Additionally, we added the parking lot and included the bike path between Dopheidelaan and Kiss & Ride. Previously, this bike path was mistakenly shown as a roadway, leading to incorrect navigation instructions.

Before:

After:

2. Tergooi MC Blaricum

Problem

The hospital in Blaricum is situated within a small part of a large building, but Google Maps displayed the POI marker in the center of this building, leading patients to the wrong entrance.

Solution

We relocated the POI marker to the correct part of the building and added the road leading to the entrance. Now, patients are directed to the correct parking and entrance.

Before:

After:

Conclusion

The case of the Regional Medical Centers in Blaricum and Hilversum highlights the challenges faced by healthcare facilities in using navigation tools such as Google Maps. Incorrect location data and misplaced markers caused problems for patients, visitors, and staff, resulting in potentially dangerous situations. Fortunately, these issues were addressed and resolved through precise adjustments to the maps, road network, and location indicators. These improvements ensure that users are now correctly directed to the right entrances and parking lots, significantly enhancing the navigation experience for all involved.

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Optimised navigation in and around RCN’s international holiday parks

After:

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More accurate navigation to and within Kleefse Waard on Google Maps

Kleefse Waard Industrial Park, located in Arnhem, is home to numerous energy-related businesses. However, despite its significance, the industrial park faced challenges in terms of accurate navigation in Google Maps. This case study elucidates the issues encountered and the solutions implemented to enhance navigation accuracy to- and within the industrial park.

1. Inaccurate route guidance

Problem

Google Maps frequently supplied incorrect information when guiding users from locations outside the park to a business situated within its boundaries.

Google Maps users were directed beyond a gas station to a gate inaccessible to the public, resulting in significant issues, particularly for trucks. They were forced to reverse and maneuver at the gas station exit, leading to road damage and hazardous traffic conditions.

Result

We modified the map to prevent any navigation through the gate. As a result, users are now directed through the front entrance, eliminating the need for unnecessary turns near the gas station. Additionally, this adjustment saves fuel and prevents further damage to the road.

Before:

After:

Entrance before:

Entrance after:

2. Incomplete mapping data

Problem

Certain areas within the industrial park were not accurately represented on Google Maps, leading to difficulties in locating specific businesses or facilities.

Result

Users can easily navigate to any location within Kleefse Waard without encountering any issues.

Before:

After:

Results

Established companies are more motivated to update their own company profiles.

“With an appointment confirmation on the domain, we send along a QR code to open the gate. With that, we now also send Google route advice along with it.”
“We have avoided problems during our events that attract an average of 450 visitors. These visitors now have a much better customer journey.”
“We have far fewer questions about finding the destination. There are also fewer trucks getting stuck. To be completely sure of optimal traffic flow, we awarded Localyse the 2nd contract to also update Tomtom, OSM and HERE. This is mostly what trucks use.”

Maurice den Biesen

Business developer/Project manager

“Google sent our visitors to a wrong entrance. I asked Localyse to correct Google Maps so that everyone would enter our business park through the main entrance. When I returned from my holiday, Localyse had already set everything right. We didn’t expect it that quickly. Now that everything is right, the established companies are motivated to update their own POIs as well.”

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Map optimization for Markpad / Den Helder

Read our customer Marina van der Wal’s testimonial below:

Drive down the Markpad in a northward direction…

I was completely astounded when I heard my car’s navigation system instruct, ‘Drive down the Markpad in a northward direction…’ This marked the culmination of a three-year struggle to make our street recognizable on Google Maps and other route planners. Despite being listed in the BRAB register (Basic Registration of Addresses and Buildings), our efforts with the local municipality were fruitless. Additionally, incorrect listings on Google Maps not only misplaced our street but also led to suspicions from vendors and delivery services regarding the authenticity of our orders.

The absence of our address from route planners might seem trivial, but it brought significant inconvenience. Delivery drivers, reliant on Google Maps for unfamiliar locations, were often misled, resulting in undelivered packages despite our payments. The situation was aggravated by time-consuming communications with unresponsive customer services to validate our address.

The lack of address recognition also impacted other services. For instance, grocery delivery from Albert Heijn and transactions on Vinted were impossible because our address was unrecognized. Even more distressing was receiving a funeral notice three days late with the note ‘address does not exist’ repeatedly written on it.

Our home hosts a psychology and pedagogy practice, and directing new clients was challenging until recently. We had to use incorrect addresses, leading to confusion and frequent calls from clients asking for directions.

After years of persistent efforts alongside our neighbors—filling out forms, sending emails, and requesting municipal action—it was Localyse who, in just 13 days, successfully registered our address across all major route planners. Now, as I drive away, I hear the confirmation, ‘Drive down the Markpad in a northward direction…’ It is a profound relief and a significant improvement for both our personal and professional lives.

What we and the municipality failed to achieve, Localyse did achieve within 13 (!!!) days: an address that is known in all route planners and thus the voice that, when driving off, says 'drive down the Markpad in a northward direction...'

Situation before

Situation after

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Amelisweerd – Municipality of Utrecht & estate Amelisweerd

Every municipality or location manager wants visitors to arrive happily at their destination without delay. Think of attractions such as a shopping area, museum, castle, amusement park, a hotel, star restaurant, etc. Most trips for a “day out” nowadays start with Google Maps. It is important to ensure that the facilities in the municipality or the commercial location can be easily found within Google Maps. But what if the information in Google Maps is suddenly incorrect and people are sent wrong and get a fine because they drive somewhere where this is not allowed?

Estate Amelisweerd speaking about their experiences

Do you want to quickly solve these problems? Then make sure you get in touch with us so that we can help you on your way with adjusting the public Google Maps. There are various optimizations that Localyse can perform to make your location easier to find and reach within Google Maps. Below the most common improvements:

Add (temporary) roadblocks
Add new roads
(Walking) route optimization
Adjust road type
Add Street View
Add or edit street names
Points of interest management
Translate POIs / Mentions
Street View
Google My Business content

Experts in changing the digital map for better wayfinding

Localyse is a Google Maps Premier partner who, with their services, contributes to Google Maps and its accuracy. Where previously they were mainly concerned with the technology of the Google Maps Platform. This is a huge outcome for many companies. It often happens that Google Maps does not properly display their location or information. Adjusting the company information and opening hours, and adding locations are still matters that entrepreneurs can solve themselves. But how do you change Google Maps or how can you change a route or change street names?

Gonny Thijssen

Communication advisor Center Municipality of Utrecht

Thanks to Localyse, the new stretch of restored canal was published very quickly in Google Maps. Adding the 360-degree images turned out to be not that easy. But thanks to Localyse’s persistence, we managed to get the images online, so that people can sail over the canal from home. Very cool!

Help! How do I change Google Maps?

This was urgently needed for the Veldkeuken estate and restaurant in Utrecht. Their online visibility in Google Search and Google Maps was not the problem, the problem was their accessibility. It often happened that their customers were fined because they reached the destination via a walking route through the forest and parked the car in the wrong place. “How do I change Google Maps?” Asked the owner of Veldkeuken restaurant. The Municipality of Utrecht also saw the situation escalate via Google Maps. It was annoying for everyone, the forest rangers, the pedestrians and the motorists who were inspected on the assembly line. Localyse was called in. They ensured that the route was changed on Google Maps and that customers of Veldkeuken could find the right parking space and a fine was saved by no longer driving through the forest. Both the Municipality of Utrecht and Veldkeuken were more than satisfied with the solution: “It is all clearer and better organised.”

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AFAS – Digital relocation AFAS Software and AFAS theater Leusden

AFAS Software is a family business full of passion when it comes to customers and inspiring entrepreneurs. They develop innovative software products for the business market and are happy to take their social responsibility in doing so. With more than 500 employees and 12,000 customers, they especially do not want software to be considered an “emotionless product” or a “boring” sector. AFAS Software wants to bring people together and share inspiration. How can this be better than by having your own theater?

Digitally navigate 30.000 visitors to the right location

AFAS Software and the new AFAS Theater are now in a new location. In order for the expected 30,000 visitors to travel to the new locations, it was important that everything is correctly displayed in Google Maps. Because of the entire relocation, there was no time to lose and it was important to act quickly and accurately.

Jacco Faaij

Marketing Manager - AFAS

“Inspiratielaan is a new street, specially added for AFAS, thanks to the municipality. For the first time, we are dealing with two addresses (AFAS Software and AFAS Theater) and the new street. This combination made it very difficult to implement the current adjustments in Google Maps.”

Google Maps is the most used navigation tool of our visitors

The focus was on adapting Google Maps because it contains the valuable data of the POIs (Points of Interest) themselves. Jacco Faaij: “Google Maps is the most commonly used navigation tool in our visitors’ journey. It is therefore crucial that this is well organized. ”

Drilling into data tracked from mining and construction equipment 5

Drilling into data tracked from mining and construction equipment 4

With the launch of Localyse’s new service Improve Google Maps, AFAS Software was triggered and informed right on time. Localyse has not only placed the POIs on the right place, but also adjusted the entire contours. As a result, the map corresponds to reality and ensures recognisability on the road. New roads have been added, building contours added, water features added, the correct POIs moved and translated, wrong locations removed and the car route to AFAS Software or AFAS Theater always leads to the correct parking garage at the locations. For now, the adjustments will ensure that AFAS colleagues will be able to find each other and hopefully in 2021 (if corona permits) the expected 30,000 theater visitors will be able to take their improved Google Maps trip to the AFAS Theater.

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With Chromebooks and Chrome Enterprise, Jumbo takes IT communications to the next level

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Localyse puts Utrecht on the map

The city of Utrecht has been really busy when it comes to recent infrastructural developments. There have been constant adjustments to the infrastructure, the road network and even the waterways of the city. During these changes, Premier Google Cloud Partner Localyse has been involved with their service Improve Google Maps, for example in and around Hoog Catharijne and Central Station. The municipality was faced with a major challenge to get everything right in the digital map of Google Maps in the renewed station area. After all, visitors must be able to navigate to the correct platform, floor or exit.

Improved traffic flow in Hoog Catharijne

Hoog Catharijne is one of the largest shopping centers in the Netherlands and is located in the middle of the city of Utrecht. In addition to many shops and restaurants, the Hoog Catharijne complex has an important function as a corridor for travelers to and from Central Station, the Jaarbeurs, Tivoli, or the center of Utrecht.

Over the past 10 years, Hoog Catharijne and the surrounding station area has undergone a major overhaul. New entrances, passageways, spaces, bridges, tunnels and much more has been modernized and upgraded to the needs and standards of the 21st century.

International visitors visiting the city by train must find their way through the extensive and complex train station area. Google Maps is best used for those situations. Then it is imperative that Google Maps is updated to the continuously changing situation in this busy mobility hub.

Especially when the new tram tunnel including their platforms was completed, it became clear that many tourists were wrongly guided due to using Google Maps. As it was no longer possible to walk to the city from the tram platforms, still the tourists came down the escalator with their phones in hand, looking for an exit towards the center. Stewards were deployed to direct the tourists back to the station and other exits. After the changes to the digital map, this went well again.

Sailing along the canal with Street View

One of the most radical changes around Hoog Catharijne was the restoration of the Utrecht canal. Since September 12, 2020 you can again sail around the Utrecht city center.

For ages there has been a canal circling the Utrecht city center. Since 1968, there has been a 4-lane motorway in the middle of the city, for which part of the canal was filled and interrupted at the time. Changed insights have turned this old decision back to a beautiful canal, the ‘new’ Utrecht canal. A lot of “water went under the bridge” to achieve this, which is why Localyse has helped the municipality of Utrecht to update the digital map in Google Maps as quickly as possible.

By applying our Improve Google Maps service, we have added the entire “new” canal to Google Maps. Within 48 hours, the entire waterway was successfully live in Google Maps! This immediately ensured that routes were reconnected with reality.

Just before the opening of the canal, the municipality of Utrecht had Street View images taken by the administrators of the bouwpututrecht.nl website from the water. Placing these 360 degree images turned out to be quite a challenge. It does not happen every day that you are allowed to post Street View images taken from the water, so that the whole world can see how the “new” canal has become. Ultimately, Localyse succeeded in publishing the images from the water. See for yourself how you can sail on the new Utrecht canal below.

Gonny Thijssen

Communication advisor Center Municipality of Utrecht

Changing maps in apps

By updating digital maps, for example after changes in public space, we help the users of the digital maps to find their way. Operators and road owners often assume that a change “will appear automatically” in Google Maps. In practice, this can sometimes take a long time and lead to problems if the digital map no longer corresponds to reality. Localyse offers a solution for this with Improve Maps.

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