Coordinates are cornerstone.
Localisation can’t happen without the use of coordinates. They are the cornerstone for every localisation tool. That’s why they are the main inspiration for our visual language.
Since coordinates are used for ages, we created a modern version of these symbols. Based on the binary data (0 & 1) we work with and derived from the original coordinates symbols for degrees, minutes and seconds.
That’s why these graphic elements play a significant role in our visual language.
Altough our main logo shows not our modern coordinates, you will feel it everywhere. 🙂
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