Taster optimizes Local SEO, location management, and online reputation with Localyse

How this digital-native foodtech scale-up scaled its online visibility across hundreds of European locations.

Taster is a leading, digital-native foodtech scale-up operating various successful (virtual) restaurant brands across Europe. For a fast-food tech company driven by efficiency and delivery, digital visibility and a flawless customer experience are absolute top priorities. With an explosively growing number of locations, a rock-solid online presence—combined with streamlined online reputation management—is crucial to reach consumers and build brand loyalty.

To manage their location data consistently and accurately across all digital maps and platforms, Taster sought a scalable, future-proof solution for listing and review management.

The challenge

With hundreds of locations spread across multiple countries and brands, Taster faced complex challenges regarding Local SEO and data management:

Centralized location data management (Single Source of Truth) The need for a single, comprehensive system to update location data, such as real-time opening hours and addresses, instantly and flawlessly across all platforms.
Scalable customer review management Due to rapid growth, the volume of reviews on Google and other channels increased exponentially. Taster needed an efficient workflow to structure customer feedback, respond instantly, and proactively steer the brand image.
Efficient bulk verification on Google For a company of this scale, manual verification of new Google Business Profiles is unfeasible. An automated process was a must for a fast time-to-market for new locations.
Independent software selection advice The search for a suitable tech solution required market knowledge to guarantee the best ROI and scalability. Taster needed a clear overview of the vendors in the market.

The solution & results

Taster engaged Localyse as a strategic Location Intelligence partner to determine the best approach. Together, they transformed these challenges into a streamlined process with tangible results:

Centralized platform for Listing & Review Management Taster now manages all locations from a single, intuitive platform. Updates no longer need to be made manually on Facebook, Apple Maps, or TomTom; a single update syncs in real-time with the major mapping and navigation platforms. This maximizes local search visibility and saves hours of operational work every week.
Data-driven Review Management Thanks to a structured approach via the new platform, Taster can respond to customer feedback faster and more effectively. This not only strengthens customer relationships but also provides a powerful boost to the local search algorithm.
Seamless location verification & hyperlocal address corrections With Localyse’s expertise, the onboarding of new locations was accelerated through smart bulk verifications on Google. Furthermore, Localyse resolved complex, hyperlocal mapping issues, such as incorrect base map data and misplaced pin-drops. As a result, locations are not only brought online faster but are also flawlessly found by consumers and delivery riders—a crucial element for a delivery-first business.
Independent vendor advice Through an objective market analysis, Localyse helped Taster choose the most suitable software platform. Thanks to this guidance, Taster selected a solution that seamlessly aligns with their scalability needs, at the sharpest commercial terms.

Looking ahead: Optimization and growth

With a robust infrastructure for location marketing and reputation management, Taster is ready for its next growth phase. The ongoing partnership with Localyse ensures that the foodtech player remains agile, can immediately adopt new search developments, and continuously optimizes the digital customer experience.

Together, Taster and Localyse continue to push the boundaries of their digital strategy to better anticipate the needs of the modern consumer.

What Taster says about the partnership

⭐⭐⭐⭐⭐

“Localyse provided us with excellent help in our search for an effective presence management tool. They not only offered valuable market insights but also gave neutral advice and supported us during the negotiations. Thanks to their expertise and professional approach, we definitely recommend Localyse as a partner for Google My Business Management solutions. 👌”

– Boyd Baptist Wahr, Head of Strategic Operations

Let's discuss your project

Would you like to be sure that your location is easy to find and access? Feel free to contact us via the contact form below. We are happy to think along with you and provide insight into potential improvements to your visibility and accessibility.

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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Taster optimizes Local SEO, location management, and online reputation with Localyse

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High Tech Campus & Localyse: How we literally steered the ‘Customer Journey’ for 300 companies

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High Tech Campus & Localyse: How we literally steered the ‘Customer Journey’ for 300 companies

With over 300 companies and thousands of daily visitors, the High Tech Campus (HTC) in Eindhoven is a major economic hotspot. Yet, visitors were getting lost in large numbers. Google Maps ignored the main exit and sent guests via forest paths and closed gates. Localyse intervened at the source and restored digital accessibility.

The challenge

An invisible front door

The High Tech Campus possesses perfect physical infrastructure, including its own dedicated exit (32a) on the A2/N2 highway. However, in the digital reality of Google Maps, things went wrong.

The wrong turn: The algorithm incorrectly marked the main access road as a ‘private road’. As a result, exit 32a was completely ignored.
Confusing data: Streets were digitally named “HTC” instead of “High Tech Campus”, causing search queries to fail.
The consequence: Visitors were sent via guardrails, unpaved forest paths, or closed service entrances (“Heide Poorten”).

The result was daily frustration: searching traffic, nuisance at reception desks, and a poor first impression. As we often see: if the source data is incorrect, the route is worthless.

The solution

We change the literal 'Customer Journey'

Because visitors blindly rely on their navigation systems, the solution wasn’t found in physical road signs, but in Google Maps data. In close cooperation with Hilde de Vocht (Director Ecosystem Management), Localyse took on the role of ‘digital road authority’.

Our interventions to directly improve travel behavior:

Attribute correction: We removed the ‘private’ status of the main road, ensuring exit 32a is now recognized by the algorithm as the preferred route.
Consistent naming: We changed all “HTC” abbreviations to “High Tech Campus” to ensure better findability.
Opening access gates: We correctly mapped the “Heide Poorten” (Heath Gates) so they are only used as routes where and when permitted.

The result

Findable AND reachable

The impact of the data corrections was immediately visible. Navigation systems now send visitors flawlessly via the exit to the correct parking lot.

Complaint reduction: The number of phone calls regarding the route dropped to zero.
Efficiency: No more searching traffic on and around the premises.
Customer Experience: A professional arrival that fits the status of the smartest km² in Europe.

Conclusion

By improving a few crucial data points, we positively changed the physical journey of thousands of people. High Tech Campus is now not only visible on the map, but actually reachable.

“The goal is to be findable and reachable, right where travelers already are. Together with Hilde de Vocht’s team, we ensured that the digital route to the campus is now finally just as smart as the campus itself.”

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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Meerssen Municipality Improves Traffic Safety by Correcting Google Maps Data

In the municipality of Meerssen, many 30 km/h zones were incorrectly registered as 50 km/h zones in Google Maps. This led to unwanted cut-through traffic and unsafe situations. Proactively adjusting Google Maps data proved to be the key to a safer living environment. The municipality of Meerssen took the lead and engaged Localyse to keep its digital map up to date and restore traffic safety.

The challenge

Incorrect speed limits in navigation systems

Everyone relies on navigation apps. They determine the fastest route based on data, including the maximum allowed speed. The problem arises when this traffic data is outdated. In Meerssen, this was the core of the challenge: the physical reality of carefully designed 30 km/h zones did not match the digital reality in Google Maps, where these roads were still listed as 50 km/h.

Correcting these kinds of map errors is complex. The assumption that service providers will automatically update this information is often incorrect. Without proactive traffic data management, an unsafe situation can persist for an unnecessarily long time.

Before

After

The consequences

Cut-through traffic and reduced safety

The impact of a simple, incorrect speed registration is significant and directly felt by residents:

Attractive Cut-Through Routes: For the Google Maps algorithm, a route through a residential area in Meerssen incorrectly appeared to be much faster. The result was an increase in cut-through traffic that disturbed the peace and safety of the area.
Unsafe Situations Around Schools: Traffic safety in residential areas and around schools was compromised. Drivers who were unfamiliar with the area were encouraged to drive too fast, purely based on their navigation.
Undermining Policy: The municipality’s investment in traffic-calming measures and the establishment of 30 km/h zones were nullified by outdated digital data.

The solution

Targeted correction of maximum speeds

Waiting was not an option. The municipality of Meerssen opted for a targeted approach to have the data in Google Maps, Waze, and TomTom corrected.

As a Google Premier Partner, Localyse has the expertise and direct channels to perform this efficiently. For Meerssen, the solution lay in their “Improve Maps” service:

Analysis: They systematically identified all road segments where the maximum speed in the navigation platforms did not align with the legal reality.
Correction: They were commissioned to adjust the incorrect 50 km/h registrations to the correct 30 km/h.
Verification: They monitored the implementation until the digital map was up to date and the route suggestions reflected the desired, safe situation.

The results

An immediately safer and more livable Meerssen

By correcting the maximum speeds in the most important navigation systems, the municipality of Meerssen achieved tangible results:

Effective Reduction of Cut-Through Traffic: Residential areas are no longer the “fastest” option, which deters through traffic.
Proven Improved Traffic Safety: The digital route suggestions now support the municipal policy for a safe school and residential environment.
Positive Impact on Livability: Residents are directly experiencing less traffic nuisance and more peace in their streets.

Feliciën Spees

Project Manager Public Space

“Thanks to Localyse, commuters no longer travel through Meerssen and traffic safety has improved.”

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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bunq chooses a new era of banking with Google Maps Platform

bunq isn’t just any bank – it was the first in over 35 years to obtain a European banking license and is now the second-largest digital bank in Europe. In this case study, you’ll discover how bunq teamed up with Localyse and the Google Maps Platform to build an interactive map, with the ultimate goal of connecting with users worldwide and strengthening the bunq community.

bunq has continued to grow and evolve

Changing the financial world is no small feat, but bunq proves that it’s possible. They’ve given the way people spend, save, and invest a major upgrade—completely tailored to modern life. With smart innovations, a diverse range of offerings, and a fresh perspective on banking, they’ve rapidly made their mark across Europe. Today, more than 14 million people use bunq to manage their finances simply, quickly, and effortlessly—and this is just the beginning.

Since its founding in 2012, bunq has continued to grow and evolve, with an increasing focus on addressing the challenges faced by location-independent individuals and businesses around the world. Recognizing an opportunity to enhance the app experience, bunq developed an interactive map using Google Maps Platform, in collaboration with Google Cloud partner Localyse.

A map for the modern banking user

bunq Places was designed as a proactive way to add value to the app. By offering visual insights into places where transactions occurred or were recommended by other users, bunq created a unique environment for users to engage with the app, discover new places, and connect with others in the bunq community.

When selecting a platform for Places, bunq looked for a solution that offered:

Accurate and comprehensive place data to pinpoint specific locations
Seamless integration with transaction data for efficient matching with real-world places
Global reach and reliability to ensure a consistent user experience across locations
A user-friendly interface that could be easily embedded in the app

Google Maps Platform stood out for its global coverage, reliability, and rich place data. Its intuitive interface was also accessible for people with varying technical skills. Implementation of the platform began in late 2021 to bring the vision of Places to life.

Within the bunq app, users can view detailed information about Places and see recommendations shared by other bunq users.

Building a better banking (m)app

The foundation was in place within two weeks. Several improvement rounds followed after that to refine the user experience and optimize the map’s functionality, making it increasingly interactive and intuitive. Building the map has been a learning process, with each version bringing bunq closer to the seamless experience originally envisioned. Here’s how it works:

Enriching transaction data: Through an integration with Tapix (also a client of Localyse), an AI-powered banking tool, bunq extracts and analyzes transaction data to identify location-related information. This includes processing merchant names, transaction descriptions, and other data points to determine the likely location of each transaction.
Integrating with Google Maps Platform: Once potential locations are identified, bunq uses the Places API to retrieve comprehensive details about them — including the exact name, address, and type of business. Cross referencing this information with the extracted data enables bunq to verify and refine the transaction locations with up to 95% accuracy.
Map visualization: The enriched transaction data is then visualized within an interactive map in the bunq app, allowing users to explore their spending geographically and gain insight into where and how they use their money.

This geographic visualization empowers users to better understand their spending patterns and make more informed financial choices.

bunq customers can view recommendations from other members of the bunq community directly in the app.

A more engaging user experience

By visualizing transaction data, the interactive map has significantly improved user engagement and made spending insights more intuitive. Since early 2024, the number of active map users has doubled, with the average user opening the map once per week. The recommendation feature also strengthens the sense of community and encourages exploration.
By leveraging Google Maps Platform, bunq has enhanced the overall user experience and strengthened its position. bunq remains excited to explore new ways to use this powerful tool to make life easy for location-independent people around the world.

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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PAXX pushes boundaries with complex route planning

Scale-up PAXX has developed a technically advanced solution based on Anymap and Google Cloud Platform to perform target group transportation more efficiently and reliably. Every year there are about 60 million cab rides in Dutch target group transportation. The planning of these no longer needs to be done by people, and this results in the highest possible efficiency and improvement of service quality.

Target group transport is the largest share of the cab market in the Netherlands: it includes passengers who qualify for substitute public transport, pupils in special education or pupils who cannot attend regular education in the immediate vicinity and seated patient transport.

In order to keep the costs of the target group transport under control, passengers are transported in combination. Moreover, combining is more sustainable; it ensures that fewer miles are driven, which leads to less energy consumption.

Humans and a smart algorithm

For a carrier, working more efficiently is necessary. “But scheduling these kinds of trips is a complex puzzle,” Quintin van Gemert explains. He is CEO of PAXX. His scale-up was founded in 2020 to develop various innovative solutions for target group transportation. “We see that people benefit from smart algorithms.” Right now, companies always create basic schedules a day in advance. But every day is different, so those schedules are theoretical and far from what would be the best choice in practice.

PAXX’s platform pairs drivers and cab vehicles with people with specific requirements. This allows vehicles to be used in the best possible way and suggested the best routes. The system was named MerQurius. Van Gemert: “MerQurius has to process a lot of complex data combinations and continuously calculate the best routes using the current traffic situation.”

Geographic challenge

Creating the solution was technically a huge challenge, Van Gemert explains. Rory Baart, CTO at PAXX, designed MerQurius’ algorithm. “The first challenge we had was geographical. We wanted to be able to calculate how to efficiently schedule as many bookings as possible into routes. The fewer drivers you schedule, the more remain available for trips that are going to be booked later.”

To do that, the system needs to know where everyone is, both drivers and travelers who have checked in. “With real-time data of the traffic situation, MerQurius can calculate the duration of all possible routes very accurately. This makes any planning more reliable. It can then dynamically decide that it is better for one driver to detour a stretch for an additional traveler, so that another driver can get his travelers to their destination on time.”

Mathematical challenge

The second step was a mathematical challenge. Baart: “We wanted an algorithm that could generate lots of route options and make the optimal selection from them.” This is different from what people do when planning: people work intuitively and plan routes one at a time and far ahead. For example, planners reserve extra time for traffic jams they expect. But that time is almost always too tight or too generous, Baart explains. “Only by generating new route options live all the time can we calculate and adjust optimal routes.”

The system must also take business rules into account. For example, one rule is that if a traveler needs to be picked up from his/her room (special requirement), the car must be locked. The car must then also be empty. Such frameworks are crucial when planning and combining trips in this industry.

The challenge of balancing

PAXX also wanted the algorithm to be able to make choices based on the characteristics of the travelers themselves. Baart: “Traffic can be adverse and then this situation can occur: picking up one traveler much too late or picking up two people a little too late. We can give a weight to each requirement in MerQurius, so it can make choices in that as well. Someone on a birthday might be able to be picked up later. But someone with a hospital appointment might not be able to wait.”

It managed to put many different trade-offs into MerQurius. Van Gemert: “We built an algorithm that is extremely flexible: it takes into account all the characteristics of the drivers, vehicles and the travelers who need to get from A to B. It calculates the optimal routes continuously. It continuously calculates the optimal routes for all bookings. The drivers only have to follow the routes that the navigation gives them. Planners of the past are now working on special cases. They keep an eye on whether the system is making the right decisions in exceptional situations and intervene when necessary.”

High intensity of data requests

“MerQurius could only get there with help from Localyse,” says Van Gemert. “Customization was needed to optimize routes in real-time with many variables. The Google Cloud Platform is the only platform that can handle so many data requests from the system.” The intensity is high because of the hundreds of trips that sometimes need to be booked and monitored at the same time; requests are sent all the time to get another up-to-date picture of the situation. Google Cloud Platform can handle that large amount of data processing through Kubernetes.

MerQurius further primarily uses Anymap. “There are many locations that we use to do new calculations with the current traffic situation,” he said. For hundreds, thousands of positions, the system is going to keep calculating possible routes. Since Anymap also runs in the Google Cloud Platform and uses Kubernetes, the system never fails.

Boundaries shifted

The result is impressive. With their system MerQurius, PAXX offers a fully automated specialized trip planner that runs on their self-developed algorithms. Van Gemert: “This smart automation was not possible until recently. We have pushed boundaries, overcome the challenge and are ready to scale up.”

The technical part of PAXX’s challenge is over: the algorithm works, and with it, the special transportation cab industry has been optimized. PAXX has been working on a technical solution that allows scaling up so that more transport companies can be added to the network. “We can have dozens of organizations running on our platform at the same time,” he said.

Also for other types of carriers

PAXX also wants to be able to add other types of carriers to their platform. After target group transportation, they want to expand their product to group transportation of children: student transportation.

Van Gemert: “The biggest challenge ahead is to teach users to trust the system.” Drivers, operators and other employees have to get used to trusting the computer’s planning. Except in special cases, when they do have to intervene. “And human mistakes, like missing a turn, continue to happen. MerQurius adapts quickly to their impact. That’s the beauty of it.”

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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Taster optimizes Local SEO, location management, and online reputation with Localyse

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Optimised navigation in and around RCN’s international holiday parks

After:

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

Other cases

Taster optimizes Local SEO, location management, and online reputation with Localyse

09/04/26

High Tech Campus & Localyse: How we literally steered the ‘Customer Journey’ for 300 companies

14/01/26

Intergamma & Localyse: Efficiency and cost savings for frontline workers with Chrome OS

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More accurate navigation to and within Cleantech Park Arnhem on Google Maps

Cleantech Park Arnhem (Kleefse Waard Industrial Park), located in Arnhem, is home to numerous energy-related businesses. However, despite its significance, the industrial park faced challenges in terms of accurate navigation in Google Maps. This case study elucidates the issues encountered and the solutions implemented to enhance navigation accuracy to- and within the industrial park.

1. Inaccurate route guidance

Problem

Google Maps frequently supplied incorrect information when guiding users from locations outside the park to a business situated within its boundaries.

Google Maps users were directed beyond a gas station to a gate inaccessible to the public, resulting in significant issues, particularly for trucks. They were forced to reverse and maneuver at the gas station exit, leading to road damage and hazardous traffic conditions.

Result

We modified the map to prevent any navigation through the gate. As a result, users are now directed through the front entrance, eliminating the need for unnecessary turns near the gas station. Additionally, this adjustment saves fuel and prevents further damage to the road.

Before:

After:

Entrance before:

Entrance after:

2. Incomplete mapping data

Problem

Certain areas within the industrial park were not accurately represented on Google Maps, leading to difficulties in locating specific businesses or facilities.

Result

Users can easily navigate to any location within Cleantech Park Arnhem (Kleefse Waard) without encountering any issues.

Before:

After:

Results

Established companies are more motivated to update their own company profiles.

“With an appointment confirmation on the domain, we send along a QR code to open the gate. With that, we now also send Google route advice along with it.”
“We have avoided problems during our events that attract an average of 450 visitors. These visitors now have a much better customer journey.”
“We have far fewer questions about finding the destination. There are also fewer trucks getting stuck. To be completely sure of optimal traffic flow, we awarded Localyse the 2nd contract to also update Tomtom, OSM and HERE. This is mostly what trucks use.”

Maurice den Biesen

Business developer/Project manager

“Google sent our visitors to a wrong entrance. I asked Localyse to correct Google Maps so that everyone would enter our business park through the main entrance. When I returned from my holiday, Localyse had already set everything right. We didn’t expect it that quickly. Now that everything is right, the established companies are motivated to update their own POIs as well.”

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

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Taster optimizes Local SEO, location management, and online reputation with Localyse

09/04/26

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Transferz – Firm cost savings with Google Maps API

Transferz is a Dutch technology company that has developed a ground transportation API and offers it to their clients to integrate into websites such as Booking.com. They allow major players in the tourism- and holiday-sector, such as vacation websites, airlines, hotel chains, etc., to easily offer various transportation services to their customers, via their website.

Challenge

In view of the growth trajectory that Transferz wants to go through in the coming years, it was necessary to improve the integration of location services within their product. They also needed to look at a way to get a better handle on technology costs within the company. Transferz first tried to address these issues internally, but it soon became clear that this was not the right way. They needed more specific specialism and know-how.

Transferz was therefore mainly looking for a partner who could support them in this process, both in terms of technical optimization and costing. In addition, it was extremely important that such a partner be a valuable discussion partner who understood their business.

Jan van der Veen

Chief Technology Officer

“Google Maps is a vital part of our innovative ground transportation platform. Localyse ensures we’re up-to-date with the latest developments and helps us keep our Google Maps costs in check.”

What did Localyse do?

One of the issues Localyse immediately addressed, was the Google Cloud backup routine that Transferz used on a daily basis. By optimizing this, Localyse ensured that the company will save nearly 68% annually!

In addition, Localyse provided a solid review and optimization of Google Maps usage and associated costs, and Localyse helped them submit a Google Refund Request. As a result, Transferz recovered 22% of their monthly fees. These costs were previously much higher, due to incorrect API usage that was discovered and rectified by Localyse!

Localyse also manages Transferz’s Google Cloud infrastructure to ensure a streamlined and efficient operation. Localyse also maintains an improved management environment, security and limit settings, so that the CTO of Transferz will no longer get any unpleasant surprises.

Results

Localyse, through their Customer Success Program, ensures that Transferz now consistently get all the support they need. Service agreements have been made so that Localyse continues to maintain a proactive role for all kinds of issues. Exactly what Transferz expects from a Premium partner with ‘Location based specialization’!

Thanks to Localyse’s intervention, many processes, including Google Maps and API integration, internal cost structures and the use of Google Cloud, were visibly optimized.

Even today, Localyse will continue to assist Transferz where necessary. Localyse keeps a close eye thanks to quarterly meetings with Transferz, during which Transferz receives advice and assistance, and Localyse can always intervene and support if necessary!

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

Other cases

Taster optimizes Local SEO, location management, and online reputation with Localyse

09/04/26

High Tech Campus & Localyse: How we literally steered the ‘Customer Journey’ for 300 companies

14/01/26

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Monizze – Intuitive Google Maps map with clustering

Monizze, a Belgian SME initiative, is a 100% digital Fintech company. Monizze connects individuals and companies by developing management and transaction platforms that contribute to their well-being and efficiency. Monizze develops integrated solutions that perfectly meet the needs of our various target groups: meal, eco and gift vouchers. In 2015, Monizze joined Up Group, n°3 worldwide, in the special payment voucher market. Monizze has since exceeded the counter of 50,000 customers, ranging from large companies such as KBC, Colruyt, Alken Maes and Comeos to SMEs and the self-employed. We are happy to let Monizze talk about our collaboration here.

The necessary expertise for a dynamic map solution

Google Maps has been around for 5 years; we used this to show where Monizze vouchers can be used by means of a digital map. Customers usually look at the map each time vouchers are issued to see where they can consume them. The card solution was in need of replacement. At first, Monizze turned to another party, but it soon found that there was insufficient knowledge and expertise. So Monizze found Localyse, and they first conducted an audit of the Google Maps APIs implementation. This quickly showed that many improvements could be made. From there, Localyse made the necessary optimisations in a short time—the result was a user-friendly and intuitive Google Maps map with clustering.

Jean- Louis Van Houwe

CEO of Monizze

“Thanks to our partnership with Localyse, Monizze can offer its more than 800,000 employees, who receive social benefits from their employers, a new and user-friendly portal to find the best shop to spend their Monizze vouchers in our extensive network of more than 55,000 merchants”

From a static to an interactive map

Challenge

We received many comments at the time of the ‘old’ map, which ran on a WordPress website. Users commented that it was not user-friendly. Moreover, the map was not aligned with our goal: to be a digital scale-up. So that includes a modern, well-functioning Google Maps integration. Besides consumers, our own salespeople also use this application regularly. During sales meetings with potential customers, they show where the employees of the prospect can use their Monizze vouchers. So it was not only crucial for consumers to change but internally for our sales team as well.

Solution

On top of that, little interaction was possible with the old map. Now there is a nice dynamic map where you can apply filters. It works very dynamically and quickly. Moreover, the clustering of markers also gives an overview of the providers in the region. Indeed, if we were to show them all via a pin on the map, the map would disappear completely. Finally, Localyse still offers us advice in further modernising and fine-tuning our Google Maps integration.

Results

Because the old map didn’t work properly, we used to get a lot of negative calls from our customers. Thanks to the Google Maps Platform, we received 200% fewer calls to our customer service department about the acceptance network map. Since the implementation, Monizze is achieving higher satisfaction scores from both the sales team and consumers. We also see a much more stable environment with no crashes, outages or loading issues. We are even looking at how to expand current services on the map.

Let's discuss your project

Localyse is part of GeoSquare.

🇳🇱 Netherlands
www.localyse.eu
www.geosquare.nl
localyse@geosquare.nl
+31 (0)88 643 89 00
Book a meeting

Other cases

Taster optimizes Local SEO, location management, and online reputation with Localyse

09/04/26

High Tech Campus & Localyse: How we literally steered the ‘Customer Journey’ for 300 companies

14/01/26

Intergamma & Localyse: Efficiency and cost savings for frontline workers with Chrome OS

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Social Deal – Attract more local customers with Google Maps

Social Deal is a Dutch success where consumers can buy local experience and market leader in the BeNeLux with a 50 million turnover yearly and looking for European growth. Google Maps technology supports us to easily expand without the need of changing the map technology. Joining the platform, partners see a growth revenue, optimise the occupancy rate and attract more new local customers.

The Challenge

Social Deal is a platform on which the most interesting deals in the region are available. To display these deals, we needed a user-friendly environment. It’s key that the ordering process goes very smoothly and only takes a few clicks. Monthly over 1 million experiences are sold. A map to visualise the deals was preferred, a list view would be too cluttered.

The Solution

Google Maps proved to be a great success! We were directly capable to visualise all of our deals in an organised way without sacrificing user friendliness. In fact, Google Maps was our only option because consumers already know this map. Now we visualise all of our deals on the map and the user knows directly where they are. Another big advantage is that we are able to expand in the EU easily.

Rens van den Berg

CEO Social Deal

“Localyse helped us by providing volume discounts and with valuable advice about the APIs. They keep us posted on the newest developments of Google Maps Platform. As they are a local partner it’s convenient that we can conversate in our own language.”

The Results

Social Deal is growing enormously, every two years we double our customer base and offerings. The integration with Google Maps Platform supports this growth strategy. By adding the “nearby” functionality customer satisfaction has grown 10% and bounce ratio has dropped 20%. Using another mapprovider wasn’t an option since it would detract from our website.

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