Google has just announced the launch of Product Search in Google Maps in the United States. This means that internet users can now search directly for specific products within Google Maps, compare prices in real-time, and easily locate the nearest shop.
A revolution for physical retail
Google has succeeded in translating Amazon’s successful e-commerce formula into the physical world. With more than 90% of all purchases still taking place offline, the impact of this innovation is enormous.
What this means for retailers
- Ultra-targeted customers: Attracts customers specifically searching for your products
- Enhanced visibility: Becomes ten times more discoverable in local search results
- Increased sales: Optimise your online-to-offline conversion
Preparing for the future
This innovation will arrive in Europe in the coming months. To fully benefit from these new opportunities, it is essential to:
- Connect Google Shopping with Google Business Profiles
- Maintain up-to-date product data via Local Inventory Ads (LIA) or Local Surfaces
The focus Is on these four sectors:
- Fashion and Accessories
- Technology and Electronics
- Home Décor and Furniture
- Mass Distribution
Why take action now?
Companies that are proactive and optimise their online presence will gain a competitive advantage. Don’t wait too long to prepare for this paradigm shift in retail!
