How can you go from in-store sales to an “online lockdown-proof store” in 4 simple steps?

Due to the lockdown that is announced in the Netherlands on December 14, 2020, it is quiet in the shopping centers, the shopping streets are empty and a lot of stores remain with stock. But how do you set up a webshop in no time with deliveries or pick-up points? In this blog post we help you with four simple tips to market your store, online and up-to-date, as quickly as possible!

Tip 1: Update Google My Business

First of all, it is important to have your Google My Business environment in order. This is not only the environment in which you update your opening hours. (especially now for the holidays) In addition, this is the place to indicate whether COVID-19 also makes you available for delivery or collection. In this blog post from Google you can read everything about how to adjust this.

google my business in coronatijd van Gamma

Tip 2: Optimize delivery routes

There is the abundance of deliveries that must be delivered as quickly as possible. But how do you do this as optimally as possible? How many cars do you use? Where do you go first? By using Google Maps you can easily calculate the best delivery route that takes into account current traffic, predicted traffic or closed roads. Due to this corona crisis, more companies need such a tool. RouteXL, Solutions4Delivery (for franchise companies) and Solvice, among others, are parties that can easily help you with this.

Tip 3: Your website as a business card

Was in-store sales your core market before COVID-19? And resulted this in an outdated website? Luckily, you can have a website built by Google My Business very easily and quickly. Your business card, the store, online fully equipped with the latest techniques and a modern design. Especially now that the lockdown regulations require rapid switching, the “website builder” offers a fast and suitable solution.

Tip 4: Extra boost in automation 

Is your company fully prepared and up-to-date, but has the storm of deliveries increased so quickly that certain processes are lagging behind and cannot scale up? Google Cloud offers various solutions for this, so that servers no longer have to be down.

By using the 4 above COVID-19 e-commerce tips, we hope to contribute to keep the economy running as best we can. Would you like more information after reading these tips? Please feel free to contact us, we are happy to help you.

Birgit Antonissen

Customer Engineer

Would you like to have more information on this subject?

Mail to info@localyse.eu or contact Birgit Antonissen. We are happy to help!

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