Last week, we were guests of Jurgen van den Berg on Villa VdB at NPO Radio 1, where our colleague Jeffrey Benning, Google Maps Specialist (evangelist), explained how Google Maps has grown into an almost indispensable tool in our daily lives. But behind that seemingly perfect map lies a complex system that is constantly being improved—often in collaboration with partners like us.
Even small changes to the map can have a big impact. In Giethoorn, moving the famous “Giethoorn pin” led to a loss of revenue for local businesses. In Zandvoort, residents tried to “close” certain roads through digital adjustments to keep tourists away, after which Google restored the situation thanks to user reports. In critical environments, such as hospitals, accurate map information can even be a matter of life and death.
Jeffrey emphasized the importance of translating the physical world into the digital map as accurately as possible. From building outlines and access roads to kiss-and-ride zones—everything must be correct to avoid confusion. For businesses, this means: make sure your location data is always up-to-date. Localyse helps organizations manage this at scale, so customers and travelers never face unpleasant surprises or navigation issues.
𝗧𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀 𝗶𝘀 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗮𝗻𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗰𝗮𝗻 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗻𝗱 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲.
𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀 𝗼𝗿 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘂𝗽-𝘁𝗼-𝗱𝗮𝘁𝗲 𝗺𝗮𝗽 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻? Contact us here > https://localyse.eu/contact/
Curious about the full conversation or a summary of the broadcast (in Dutch)?
You can find it here: https://www.nporadio1.nl/nieuws/binnenland/e735f70c-b5b2-4b6f-b925-b1aa1ff2d93a/google-maps-is-bijna-onmisbaar-geworden-maar-hoe-werkt-het-platform-eigenlijk
Localyse is part of GeoSquare Nederland.
