Taster optimizes Local SEO, location management, and online reputation with Localyse
How this digital-native foodtech scale-up scaled its online visibility across hundreds of European locations.
Taster is a leading, digital-native foodtech scale-up operating various successful (virtual) restaurant brands across Europe. For a fast-food tech company driven by efficiency and delivery, digital visibility and a flawless customer experience are absolute top priorities. With an explosively growing number of locations, a rock-solid online presence—combined with streamlined online reputation management—is crucial to reach consumers and build brand loyalty.
To manage their location data consistently and accurately across all digital maps and platforms, Taster sought a scalable, future-proof solution for listing and review management.
The challenge
With hundreds of locations spread across multiple countries and brands, Taster faced complex challenges regarding Local SEO and data management:
- Centralized location data management (Single Source of Truth) The need for a single, comprehensive system to update location data, such as real-time opening hours and addresses, instantly and flawlessly across all platforms.
- Scalable customer review management Due to rapid growth, the volume of reviews on Google and other channels increased exponentially. Taster needed an efficient workflow to structure customer feedback, respond instantly, and proactively steer the brand image.
- Efficient bulk verification on Google For a company of this scale, manual verification of new Google Business Profiles is unfeasible. An automated process was a must for a fast time-to-market for new locations.
- Independent software selection advice The search for a suitable tech solution required market knowledge to guarantee the best ROI and scalability. Taster needed a clear overview of the vendors in the market.
The solution & results
Taster engaged Localyse as a strategic Location Intelligence partner to determine the best approach. Together, they transformed these challenges into a streamlined process with tangible results:
- Centralized platform for Listing & Review Management Taster now manages all locations from a single, intuitive platform. Updates no longer need to be made manually on Facebook, Apple Maps, or TomTom; a single update syncs in real-time with the major mapping and navigation platforms. This maximizes local search visibility and saves hours of operational work every week.
- Data-driven Review Management Thanks to a structured approach via the new platform, Taster can respond to customer feedback faster and more effectively. This not only strengthens customer relationships but also provides a powerful boost to the local search algorithm.
- Seamless location verification & hyperlocal address corrections With Localyse’s expertise, the onboarding of new locations was accelerated through smart bulk verifications on Google. Furthermore, Localyse resolved complex, hyperlocal mapping issues, such as incorrect base map data and misplaced pin-drops. As a result, locations are not only brought online faster but are also flawlessly found by consumers and delivery riders—a crucial element for a delivery-first business.
- Independent vendor advice Through an objective market analysis, Localyse helped Taster choose the most suitable software platform. Thanks to this guidance, Taster selected a solution that seamlessly aligns with their scalability needs, at the sharpest commercial terms.
Looking ahead: Optimization and growth
With a robust infrastructure for location marketing and reputation management, Taster is ready for its next growth phase. The ongoing partnership with Localyse ensures that the foodtech player remains agile, can immediately adopt new search developments, and continuously optimizes the digital customer experience.
Together, Taster and Localyse continue to push the boundaries of their digital strategy to better anticipate the needs of the modern consumer.
What Taster says about the partnership
⭐⭐⭐⭐⭐
“Localyse provided us with excellent help in our search for an effective presence management tool. They not only offered valuable market insights but also gave neutral advice and supported us during the negotiations. Thanks to their expertise and professional approach, we definitely recommend Localyse as a partner for Google My Business Management solutions. 👌”
– Boyd Baptist Wahr, Head of Strategic Operations
Let's discuss your project
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